Key Blue

http://kyleblue.com

Logo design and applications for a local San Francisco coffee start-up. Elsewhere, you can track the development of their space and identity. Simple and the texture stock gives it more depth but also very modern.





This design made me think that I could country Cakes buisness cards and to exspand the companys name.

Vintage Style

www.ednacional.com.

From going back to the style of the old fashion look. I have been looking at a designer who is inspired by walking the streets of NYC. s well He has a more handmade forms such as screen-printing, letterpress, illustration and collage.




The texture of the stock gives an older age but I can not do that as country cakes has a cots limit. But I caould use my own version. and expland the idea.







The typography gives a vintage look gives it the depth of design. The style of the way he works as hand render approach also creates this vintage look.

Decreative typography

These are type illustrations I am looking fora my typography icing. Its not the work I like but is relevant to my research.

Mig Reyes
www.underconsideration.com



This has that liquid style of juice split and splatted, the use of colours make it look like melted ice cream.It makes look like a massive flavour to it.

Stefan Chinof's Portfolio
http://chin2off.carbonmade.com



This is more controlled as design and like as if it has a shine to it rather than liquid.

Alex trochut
www.alextrochut.com





This has the same in both style has the liquids spilling and the controlled typography making it more able to read.

Vintage Typography

http://www.smashingmagazine.com

Andy Poster
The texture paper backgound makes it look a lot older and the image and typography has a stamp quality using at least 4 diffent colours, all bright and fit well incontrasts and the theme but still making it modern and fresh in todays design.



Typographie vintage book

I like the fact it looks very vintage and old but had a clean white background and somethings going with the page rather making it plain and dull. Uses just 2 colours, which is great idea for cheap costs. there is somehting very western in the style and has that hand drawen illustration.



Miss Jessie’s


It works well how the typography is used more than one styles and suits the connect between the typography and the subject of each word.



Gaslight Menus

Primary Research

I have started my primary research looking at packaging of cakes in other supermarkets:



A lot of the Morrison's cake boxes are similar how they produce there packaging for the birthday cakes, Have a very simple bog slandered card box with assert ate over the top. Also they have considered who the target audience they are aiming for, example this is for a young girl round about 2-10 years old. Using bright pink colours and a teddy character. This is also aimed at parents or adults to buy for there naughters. Giving a stereo type of what A girl wants for a birthday cake.



Same again it is quick to decided which cakes are for who by colour and the subject. Prices are around £6-£8. Which is about the same price that country cakes charge.



Pete Yates the owner of Country Cakes LTD mention of having the slices in acetate which is a good idea and might be cheaper but not very recyclable.



Even though this is not for cakes, it's still really helpful to look at because of the the style which is not typically stereotyped for the audience of gender which I am looking for not be just for one particle gender. This packaging has a lot more consideration of good design. Marks and Spencer's have brilliant new designs, particle the marks and Spencer 125 years designs which look amazing and has a purpose showing how far Marks and Spencer's have become and using that to promote it with design.

The first Move

During christmas at Cumbria I work at a supermarket and I notice that I cake company that I love because they taste amazing, but sadly dont sell that well because of the packaging doesn't protect the cakes and gets crushed. so I am country cakes ltd to offer to design some packaging for free and sent a few logo designs to show ideas. this was the email i sent him and the logo designs, you can also see these deign on my PPD blog.

Dear Peter Yates,

Firstly Happy New Year

As an avid Country Cakes consumer and fan (especially the lemon and coconut cake!)
I do hope you don't mind my contact.

My name is Claire Birtwistle and am a Graphic Designer in my final year of my Degree course at Leeds College of Art and Design, my home
being in Cumbria.

I have notice that your packaging for the cakes tends to tear and open somewhat too easily and are unprotected from being damaged. I therefore thought this would be a good opportunity to ask if I could design a packaging solution which may help prevent this happening?

This would be as a non profit input from myself (being a fan) I am more than happy to treat this as a project, and have already created a New Country Cakes logo
design you may wish to take a look at?

If you are interested what I have come up with and would like to take this further. please reply to this e-mail address. again, I do not want to make any profit from this,

I just want to build a good portfolio and get some experience working with other clients.

Thank You

Claire Birtwistle






He replied back:


Hi Claire,

Of course I would love some help, you must be psychic!

You're right, it has become more of an issue as we've grown ( even though we are still a tiny business), particularly with the large cakes, and Asda have approached us with an interest in the cake portions, but want an acetate box?

I hope you're up to eating more cakes than you would normally, I can't expect you to work without being fed!

Let me know how you want it to work.

Regards

Peter

Heystudio

http://heystudio.es



Branding project for Intermón Oxfam. The to renew the image of Oxfam
and create association and its young target. Using bright stand out colour stock. The titles are reduced to one single word to communicate quicker and more directly. The all identity is based on one single black colour printed on different colour papers, to facilitate the production and would be cheap to produce.Its an simple idea and works effectively. I really like how they use the objects put into the creative typography in a flat 2D image.



Again the 2D image using simple shapes to show that it is an keyboard, but also how he used different bright colours keynotes and not just sticking to the black and white keyboards notes. Its make sit a lot more fun and energetic and not bland.

Wearebuild

ttp://wearebuild.com



Clear photography clean cut sleek design, but also quirky and original from a design of a CD cover design. The detailed photograph works well in contrast against the white boarder.



The white and silver/grey works well in contrasts separating the information using lines and the map of the world, but also using the information in the corner making more modern and has a digital print typography style.




the two typography blances out the page having bold and round typography across the corner of the page and a small detailed information going down the side. Makes a lot more intreging and breaks the rules of how to present typography but still making it readable and viualy intersting.



This has the same style of interest of using a white background show clean cut style but has the computer print typography and print in an odd place but make more intersting and eyecatching.

Grafikdesign Markus Schäfer

Using different media and textures of strong details and simple typography information. Visually stunning as it's refreshing to see that's not produce on illustrator, and looks as if it was photographed with paint and textured paper.



This is also visually stunning and different and unique in style, a mix with photography, shapes and typography.



The thin round typography works well with the leaf image visually works well together and is suite with a contrasts of of the shades of greens and whites, with out making it boring and making to making it stylish and fresh.

folchstudio,SIREX

ttp://folchstudio.com/











Really simple clean cut design, I'm not into big layout work but I am into very simple of information.Looks easy to read and simple booklet which is cheap and productive booklet. The stock makes it work better with its original ideas. This might be a good research looking for portfolio design for my work.

folchstudio,SIREX

SIREX





Graphic's for the promotion and cd of the 50th Anniversary of the spanish pop band "Los Sirex". Development of the ilustrations, posters, merchandising and book cd. The heavyness of the lines work well showing the context of the image. And that keeping it simple of the shape giving to much of the image away, but is noticable what it is and works well as set using differnet instrumants and colours.

Secret Strike, Alicia Framis

http://folchstudio.com



Mix with photography layered over typography which will be great style of working for the perfume book cover.It's striking and fell important, And I would this really original having a book cover like this in this style would be very different in the a book store for penguin books. I think this book design would would work for younger teenager would buy the book because it is more modern.

Brian Goggig

ttp://www.theartistandhismodel.com





This is good research looking at other photographic surroundings for the Shakespeare poetry using typography and urban surroundings. This might be early to think forward but made me think of of angles and places how I would photographic.

Letha Projects

http://www.theartistandhismodel.com










This is also a good to research Shakespeare typography and photography but in the brief it doesn't say use a photograph in a photograph.

Fendy Ibrahim

http://www.theartistandhismodel.com

tsdo

http://www.tsdo.jp/



Really stunnign piece of design it's very simple and how it is considered how it would workbeing wrapped neatly and you could imagine it would be bought for a present or an imporatant celebrations. Japan’s The Calpis Food Industry Co. by Taku Satoh Design Office.